“[In 2008] the commercial romance stories I read seemed to focus more on creating a series of linked stories set in one story world. For example, at the time J.R. Ward’s Black Dagger Brotherhood series was very popular. In this series, the stories focus on one couple at a time, one book at a time. This ‘series’ more than 'serial’ approach seems to convey a stronger sense of stability and permanence to the relationship each book focuses on. Even if the characters appear again in a later story, their reappearance often takes the form of an update, rather than an entire revisiting of the relationship. The more serial works of fan fiction I read provided a significant contrast to this approach. Many of these stories returned again and again to the same set of protagonists, constantly building and rebuilding their relationship based on what challenges the source-text might throw at fan authors.”
— From Fandom Then/Now: Romance & Fan Fiction
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